If you have read the section above, your head might be spinning or saying to yourself, “We don’t have the resources to pull this off!” That’s ok because we specialize in link building and have over 25 years of digital marketing experience, so you’re in great hands!
Listen, this stuff is not easy! It is not intended to be. Web standards and search engine guidelines are always changing, and there is no established playbook that everyone can follow. We use our track-proven results and experience to provide link-building services that work and are useful and safe for our businesses.
Some try to outsmart search engines by employing black-hat link-building techniques. Shady link-building tactics are highly discouraged in SEO and by us at Two Labs Digital Marketing. Black hat link building may offer quick marketing wins but eventually lead to long-term loss.
Many marketers employ black hat SEO link-building tactics to streamline their link acquisition processes and provide quicker results for their clients. We admit that this practice works faster and yields immediate results, but you will put your website in the crosshairs of getting your website penalized and, worse, banned from search results.
Don’t let this be the case. That is not good for both you and us. It comes down to working with our clients to help educate them and to set the right expectations. When you think about it, would you put parts in your car that got you back on the road quickly but might fail to work? Integrating white hat link-building solutions with your digital marketing structure is the key to increasing rankings, bringing in quality traffic, boosting your site’s indexability, and building better brand recognition while ultimately driving more sales!