With 3.2 billion users on social media probably, it is near impossible to find in the industry and a business in that industry not to use social media. So let’s talk about how a company can benefit from social media. The first benefit would be to increase brand awareness. To do this, you must have a rock-solid social media content plan and know who your current customers are or your future customers to speak to them via social media that promote their social engagement. Things like comments, likes, shares, retweets, and re-posts are just a few social engagements and signals available. But don’t discount driving direct traffic from your social media platforms because some of those platforms allow you to leave a link to your website. For the ones that don’t, you can leverage third-party technology to help you drive more traffic to your website.
The next benefit is that social media can be a fantastic generator and help boost conversions, ultimately increasing sales. So if you’re a business centered around driving more customer inquiries, right? Here are some great ways we have worked with our other partners to generate more questions, generating more sales.
Start off with creating a contest for your visitors and followers to participate on your social media platforms or offline. One of the contacts we ran in the past was for a local real estate agent who posted a contest on social media that if they came to the open house that she was showing this weekend, they could sign up for an assortment of health and beauty supplies for the women and sports-related stuff for the guys.
.We then hosted live videos at the open house and talked about how old Contacts was going and how many entries were in the counters and showcased all of the great prizes available to win.
Social media’s next benefit is fostering solid relationships with customers. Engagement and connection with your social media followers build trust with them while showcasing your knowledge as a thought leader in your space. Using our same example client. We created a specialty day on her social media platforms where her customers and her followers would ask specific questions that she would answer. It was an incredible wave for our client to build trust and who she is as a person and yet also showcase her as an expert in the local area she serves.
It’s also a great way to keep up with what’s going on with your competitors as well. Listen, the Internet is an excellent place for research; believe it or not, that’s how it was first intended to be. Take a look at what your competitors are doing. Are they doing things that are creative that you can leverage? Do they provide more context around a specific topic so you can start creating your own content around it?