Content Development Services

Create top-level content that converts and attracts more organic search traffic with our SEO content writing services.

Why Do I Need Content?

This is one of the most asked questions at 2 Labs Digital Marketing. Your need effective content development services to engage your customers and attract more of your target audience. As more companies turn to online marketing and compete on digital platforms, many businesses struggle to gain brand traction and stay ahead of the curve. You must showcase your industry knowledge and rise above this saturated digital marketplace through effective content writing and consistent content marketing efforts.

How Does Content Writing Work With SEO?

Content writing is mapping ideas and developing website content that meets search engine optimization (SEO) guidelines. Websites require quality SEO content to represent their brand or services best. You must produce descriptive, original, understandable, and SEO-friendly content if you want your site to showcase your positive brand image and achieve your sales goals.

But not only that: You should also enhance your content marketing efforts to capture your audience’s attention and move prospects through your sales funnel.

The SEO Content Process

The guys over at Practice Builders do a nice job showcasing the entire SEO content process.  We utilize the same best practices with our content writing process as well. We belive this process is sustainable for developing the right content for the right audience consistently.

SEO Content Development Types

In digital marketing, content marketing is a long-term digital strategy that aims to generate attention and interest in your brand. It involves creating relevant content and sharing it on platforms where your target audience hangs out. Here are some types:

Blog Post

Blog posts and articles are two of the most common content formats, mainly because there are minimal barriers to creating and sharing them.

White Papers

White papers are in-depth reports or guides full of original data and insights.

They offer a deeper dive into a topic than blog posts. They explore more complex subjects, highlight a company’s products or services, or share the research that drives its solution.

These in-depth types of content can also help you generate more leads when you offer them as gated assets. This means readers need to share personal data or pay to view them.

Email Marketing

Email marketing drives a very high return on investment (ROI). Sources vary, but some estimate you see a return of as much as $36 for every dollar spent from Litmus on email marketing.

So it’s not surprising that nearly three out of four marketers from Content Marketing Institues use email newsletters to distribute content.

Email is a great way to present fresh content to users consistently.

Video and Audio Content

Video and audio content have become increasingly important in connecting with customers.

Wyzowl found that 92% of marketers saw a good ROI from video content—and 53% said video marketing helped reduce support queries.

Podcasts are also gaining popularity as business-to-business (B2B) content assets. Content Marketing Institues did a great job in their article that ranks the top ten most popular types of B2B content:

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