If you are familiar with SEO in digital marketing, Amazon’s SEO strategy is similar to on-page SEO.

With On-page SEO, you make sure that:

You find keywords that the internet uses on search engines and add them in the product title, headlines, introduction, and text to increase the article’s visibility and for it to be indexed on many keywords related to your product in the search result.

The user should have the most optimal user experience when they land on your page. This includes factors like content alignment with the user’s search intent, your website speed, the design and layout of the article, etc.

Our Amazon SEO strategy follows the same logic. With Amazon SEO, you use your digital marketing chops to make sure that:

The right keywords are added in the title, bullets, and backend search terms to increase the visibility of the product listing on the Amazon search engine results page. The listing should also be indexed on many keywords searched on the platform.

When potential buyers land on your Amazon listings, they must find exactly what they want. A great article is from the guys at Search Engine Land.

Simply put, your want (need) your product listings to be optimized to increase exposure and improve customer conversion.

Optimized content attracts customers by increasing search ranking and converting them by offering compelling reasons to purchase your product over the thousands of other similar products listed on Amazon.  Your product listing page is the final step in the customer journey, so everything from images and bullet points to reviews and ratings needs to be building the customer’s confidence in your product and brand. Start now and get ahead of the curve. You will grow your business.