With 3.2 billion users on social media probably, it is near impossible to find in the industry and a business in that industry not to use social media.  So let’s talk about how a company can benefit from social media. The first benefit would be to increase brand awareness. To do this,  you must have a rock-solid social media content plan and know who your current customers are or your future customers to speak to them via social media that promote their social engagement. Things like comments, likes, shares, retweets, and re-posts are just a few social engagements and signals available. But don’t discount driving direct traffic from your social media platforms because some of those platforms allow you to leave a link to your website. For the ones that don’t, you can leverage third-party technology to help you drive more traffic to your website.

The next benefit is that social media can be a fantastic generator and help boost conversions, ultimately increasing sales. So if you’re a business centered around driving more customer inquiries, right? Here are some great ways we have worked with our other partners to generate more questions, generating more sales.

Start off with creating a contest for your visitors and followers to participate on your social media platforms or offline. One of the contacts we ran in the past was for a local real estate agent who posted a contest on social media that if they came to the open house that she was showing this weekend, they could sign up for an assortment of health and beauty supplies for the women and sports-related stuff for the guys.

.We then hosted live videos at the open house and talked about how old Contacts was going and how many entries were in the counters and showcased all of the great prizes available to win.

Social media’s next benefit is fostering solid relationships with customers. Engagement and connection with your social media followers build trust with them while showcasing your knowledge as a thought leader in your space.  Using our same example client. We created a specialty day on her social media platforms where her customers and her followers would ask specific questions that she would answer. It was an incredible wave for our client to build trust and who she is as a person and yet also showcase her as an expert in the local area she serves.

It’s also a great way to keep up with what’s going on with your competitors as well. Listen, the Internet is an excellent place for research; believe it or not, that’s how it was first intended to be. Take a look at what your competitors are doing. Are they doing things that are creative that you can leverage? Do they provide more context around a specific topic so you can start creating your own content around it?

We pride ourselves as a company that can provide everything you need to generate awareness, drive traffic, connect with customers and increase sales. We accomplish this by:

• Being flexible – The digital marketing world is ever-changing, so it’s important to partner with a firm that is agile and able to get out in front of trends. Your agency should have a mastery of the latest technology, but also be able to anticipate and respond to changes when they occur.
• Ability to execute – While creativity helps a digital marketing company stand out, the ability to execute those ideas is what ensures long-term success for a client. Knowing the average length of time that clients stay with an agency says a lot about their ability to deliver on promises.
• A problem solver – Undoubtedly problems will arise, but if your partner is solutions-oriented they will be prepared to handle the glitches. Look for a digital marketing agency that is quick to identify potential problems or errors and effectively implements fixes and workarounds.
• Transparency – Trustworthy digital marketing agencies are upfront about their charges, and they make the billing process simple so that clients know what they are getting and at what price. Look for month-to-month contracts and ensure the contract language is easy to understand.

Our digital marketing agency is a dynamic, creative, full-service digital marketing company.  We don’t rely on gimmicks to attract new clients. Instead, we use our own search engine optimization (SEO) and digital marketing skills to drive new customers to our website, just like we will use to drive new customers to yours.

With 25 years of experience, we have seen it all in many different industries. We don’t limit ourselves to specific industries as we have the expertise and track-proven record to use. Multiple digital marketing services to assist any size company in any industry.