When was the last time you did not go on Google or your favorite search engine to look up something?  Maybe you want to review a store or product before you purchase or use them. Perhaps it was to research how to fix the noisy fan on your refrigerator. Find a plumber close by? Get quotes on the new AC you have been putting off replacing.

The point is we are all search engine consumers, and thus if you’re a business that wants to be seen on the internet, you need to be participating in SEO in some form actively.  Like we always say at 2 Labs Digital Marketing, if you have the best store, but it is located on the moon, who is visiting you? The internet has millions of great websites, yet many have one thing in common – You Can’t Find Them!

Yes, there is a difference between performing SEO for a local business and a more national one.  It focuses on more localized terms, including city, state, zip, local attractions, etc.  The reason behind this is simple. To drive traffic that will convert and have your audience closer to being in their journey’s “decision” mode.

For example, you have an excellent pool repair business called Pip’s Pool Repair in Miami, Florida. The company is doing well; you have two trucks supporting the local Miami area, and life is good, but you want to expand.  So, you start doing SEO yourself, or an agency helps you.  Well, the search engine gods have cast a bolt of lightning on your site and your ranking in the top 3 for “pool cleaning.”  Your site traffic has shot the moon, phone calls are blowing up your phone, but business is not growing. Why? I mean, your ranking on Google on a killer keyword! Because your traffic and inquiries are not targeted.  Maybe some of the calls are coming from the State of Florida, and that’s awesome! But can you service a call in Tampa, Jacksonville, or Palm Beach?

Of course, you can make this work for you, like hiring more people, finding other pool companies in those areas to partner with, or opening offices in those top cities. Not a bad problem to have UNTIL the rankings change!  Because they will, and if you have invested a lot of time and money to take advantage of this luck by the search engine gods, they can also take it back.

We pride ourselves as a company that can provide everything you need to generate awareness, drive traffic, connect with customers, and increase sales. We accomplish this by:

• Being flexible – The digital marketing world is ever-changing, so it’s important to partner with a firm that is agile and able to get out in front of trends. Your agency should have a mastery of the latest technology but also be able to anticipate and respond to changes when they occur.
• Ability to execute – While creativity helps a digital marketing company stand out, the ability to execute those ideas ensures a client’s long-term success. Knowing the average time clients stay with an agency says a lot about their ability to deliver on promises.
• A problem solver – Undoubtedly, problems will arise, but if your partner is solutions-oriented, they will be prepared to handle the glitches. Look for a digital marketing agency that quickly identifies potential problems or errors and effectively implements fixes and workarounds.
• Transparency – Trustworthy digital marketing agencies are upfront about their charges, and they make the billing process simple so that clients know what they are getting and at what price. Look for month-to-month contracts and ensure the contract language is easy to understand.

Our digital marketing agency is a dynamic, creative, full-service digital marketing company.  We don’t rely on gimmicks to attract new clients. Instead, we use our search engine optimization (SEO) and digital marketing skills to drive new customers to our website, just like we will use to drive new customers to yours. If your a roofing company, we have a great blog post on SEO for Roofing Companies

With 25 years of experience, we have seen it all in many different industries. We don’t limit ourselves to specific industries as we have the expertise and track-proven record to use. Multiple digital marketing services are available to assist companies of any size in any industry.